Behind The Numbers

http://www.walletpop.com/ has done some investigating toward the mysterious numbers used for some products:

• The number “33” printed on each bottle of Rolling Rock beer indicates the 33 word “pledge of quality” they promise
• Formula “409” represents the 409 tries it took two Detroit scientists to get the formula for the cleaner right

• It only took “40” tries to get WD-40 right
• The “23” on the Dr. Pepper bottle indicates 23 secret flavors used by the creator
• Henry Heinz thought the number “57” was lucky, so he created the slogan “57 varieties” even though at the time he had more than 60
• “7-11” stores got their name from the hours of operation – 7am to 11pm, most are open 24 hours now but the name sticks