Keeping up with the Kardashians comes at a cost

The reality show star is pimping a new prepaid debit card targeted at kids that is as bursting with hidden fees as Kim's shirt, featured prominently on the plastic, is bursting with integrity. Yeah, I think using sex to sell hidden fees to kids is pretty messed up. Just take a look at all these fees:

Kardashian Prepaid MasterCard

• Card Purchase (Includes monthly fees for 6 months) $59.95
• Card Purchase (Includes monthly fees for 12 months) $99.95
• Monthly Fee (Applies after initial purchase period) $7.95
• Card Replacement - Primary or Companion $9.95
• ATM Withdrawal - Domestic $1.50
• ATM Inquiry or Decline - Domestic $1.00
• ATM Withdrawal - International $2.50
• ATM Inquiry or Decline - International $2.00
• Point of Sale - Decline -Domestic $1.00
• Point of Sale - Decline - International $1.00
• External Checking or Savings Transfer (To/From) $1.00
• Account to Account Transfer * $1.00
• Retail Load Fee (MoneyGram) $1.00
• Load Account by Debit/Credit Card ** $1.00
• Cancel Account - Request Balance Mailed by Check $6.00
• Service Center Care-Live operator $1.50
• Bill Pay - Per Item $2.00
• Replacement Card Expedite Fee (Overnight) $25.00
• Fee for transferring money from external accounts and to other cardholder accounts
• 2.5% surcharge of transaction amount applies